![]() VDOT Chief Deputy Commissioner Rob Cary presented the study to the Commonwealth Transportation Board on Tuesday. It aims to change behaviors like speeding, drunk driving, distracted driving, and more. Virginia started its creative messaging in April 2017. The signs often display relevant information, like telling drivers to slow down when it's icy or how many miles and minutes to a downtown area or congestion ahead.īut in recent years state departments of transportation across the country have gotten more creative -riffing off of pop culture items of the moment or using puns or rhyme schemes to get attention. Buckle up before you leaf."īut now, a Virginia Department of Transportation study is touting scientific evidence that the messages are memorable and effective. You may get a chuckle from some of the digital message boards above Virginia's interstates, with slogans like, " Driving fast and furious? That's Ludacris" or " Speeding leads to the dark side" and "It's fall, y'all. A variable message sign from 2020 tells sports fans not to drink and drive.
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